‘The Vow’ Sets Mid-Week Valentine’s Day Record As Box Office Up Big, Big, Big

he studios are elated because box office numbers coming in this morning for Tuesday’s Valentine Day are above and beyond their wildest expectations. In particular, Sony Pictures/Screen Gems’ romantic tearjerker The Vow made a whopping $11.6M for the biggest mid-week Valentine’s Day gross ever (beating the $7.5M for 2005′s Hitch on Valentine’s Day which fell on a Monday). That’s +251% from Monday’s take. Developed and produced by Spyglass Entertainment, The Vow‘s 5-day take is now $56.2M. Even Universal’s actioner Safe House made $6M, or +109% bigger than Monday’s, for a cume of $49.2M now. Betcha women wanted to see Denzel Washington. And Warner Bros’ Journey 2 also may seem like an odd choice for Valentine’s Day, unless you love The Rock like I do — but still came in with $2.4M, or +89% over Monday, for a cum of  $31M. CBS Films’ Woman in Black dack for a day with $1.7M, or +196% for a cume of $37.5. Fox’s Chronicle came in #5 with $1.4M, or +81% and cume of $42.1M. Not commenting on the ability of Star Wars fans to come up with dates, but Phantom Menace 3D dropped to #6 with $1.1M, up a hard-earned +22% from Monday and cume of $25.6M.

Quelle: deadline.com